Few stories have captured imaginations like Lewis Carroll's Alice's Adventures in Wonderland. Whether you're dressing up for Halloween, a themed party, or cosplay, the Alice in Wonderland characters offer some of the most iconic costume opportunities around. From the wide-eyed Alice herself to the eccentric Mad Hatter, every character is instantly recognizable and endlessly fun to wear.

This guide covers the most popular Alice in Wonderland characters and how to put together the perfect costume for each one. As your online costume shop, we've got everything you need to fall down the rabbit hole in style.

The Most Iconic Alice in Wonderland Characters for Costumes

The Wonderland cast is packed with unforgettable personalities. Here are the characters people most love to dress up as — and exactly how to nail each look.

Alice

Alice is the obvious starting point for any Wonderland costume. Her signature look — a blue pinafore dress with a white apron, white stockings, and a black headband — is one of the most recognizable costumes in history. Whether you want the classic Disney-inspired look or something with a modern, slightly psychedelic twist, we have options for every style and age.

• Alice Classic Costume — The timeless blue dress with white apron. Perfect for adults who want a faithful, elegant look. ($70.99)
• Alice in Wonderland Costume — A budget-friendly classic option great for one-night events. ($28.83)
• Alice Psychedelic Costume — For the Wonderland fan who wants to lean into the trippy, surreal side of Carroll's world. ($77.99)
• Deluxe Alice in Wonderland Costume — A premium option with extra detail and better fabric. ($70.14)
• Women's Plus Size Tea Time Alice Costume — Inclusive sizing, same iconic look. ($83.86)
• Women's Wonderland Alice Costume — A contemporary spin on the classic Alice dress. ($67.06)

For kids and teens:

• Teen Girl's Alice Costume — A wonderland adventure-ready look for tweens. ($43.65)
• Alice Tween Costume — Sized for the in-between years, classic cut. ($59.30)
• Alice Costume (Girls) — A sweet, affordable option for younger Alice fans. ($25.87)
• Baby Alice in Wonderland Costume — Possibly the cutest thing you'll see all Halloween. ($39.90)

Complete the look with a Fairy-Tale Alice Wig ($28.63) — long blonde hair with a headband is the finishing touch that makes the costume instantly recognizable.

The Mad Hatter

The Mad Hatter is the second most popular Alice in Wonderland character to cosplay — and for good reason. He's flamboyant, eccentric, and wildly fun to embody. The character has two major visual interpretations: the classic illustrated Hatter with his tall top hat and mismatched finery, and the darker, wilder Johnny Depp version from the Tim Burton films.

• Dark Mad Hatter Costume — The full Tim Burton-inspired ensemble: dramatic coat, waistcoat, and hat in dark, jewel-toned colors. This is the showstopper option. ($105.49)
• Vibrant Mad Hatter Party Costume — Bright, colorful, and festive — closer to the classic illustrated Hatter. Great for themed events. ($40.15)
• Women's Deluxe Mad Hatter Costume — A feminine take on the Hatter with all the signature eccentric flair. ($95.06)
• Women's Totally Mad Costume — Another women's Hatter option with a whimsical, modern silhouette. ($70.56)
• Mad Hatter Wig — The signature wild, voluminous hair you need to complete the look. ($24.78)

The Queen of Hearts

Off with their heads! The Queen of Hearts is the villain of Wonderland — imperious, dramatic, and one of the most fun characters to dress as. Her look is all about red and black playing-card motifs: a crown, a red dress or gown, and an air of absolute authority. Browse our storybook & fairytale costumes collection for Queen of Hearts options.

The Cheshire Cat

The Cheshire Cat is a popular choice for people who want something distinctive and unusual. The look typically involves purple and pink stripes, cat ears and tail, face paint or makeup in a wide grin, and fuzzy or striped clothing. Check our Halloween masks and kids masks for fun Cheshire Cat mask options to build your costume around.

The White Rabbit

The White Rabbit is perfect for group costumes — especially if someone in your group is already going as Alice. The classic look: white rabbit ears, a waistcoat (preferably with a pocket watch), white clothing, and maybe a fob watch. Browse our girls' Halloween costumes for bunny-inspired options.

Alice in Wonderland Group Costume Ideas

Wonderland is tailor-made for group costumes. The story has so many distinct, recognizable characters that a group of four or five can each claim a unique look. Here are the most popular groupings:

• The Core Four: Alice + Mad Hatter + Queen of Hearts + White Rabbit
• The Tea Party: Alice + Mad Hatter + March Hare (a wild-looking rabbit character) + Dormouse
• Couples costume: Alice + Mad Hatter — one of the most popular duo costumes for themed events
• Gender-swapped Alice: A male "Alec in Wonderland" paired with a female Mad Hatter flips the script in a fun way

Browse our Disney costumes collection for the full range of Wonderland-inspired looks across all ages and group sizes.

Tips for Building the Perfect Alice in Wonderland Costume

Accessories Make the Difference

The details separate a memorable Wonderland costume from a generic one. For Alice, the headband is essential — pair it with white stockings and black Mary Jane shoes for full effect. For the Mad Hatter, a tall top hat is non-negotiable, and colorful mismatched accessories (different-colored gloves, a watch on a chain, a "10/6" card in the hatband) add character.

Consider the Interpretation

Alice in Wonderland exists in multiple versions — the original John Tenniel illustrations, the classic Disney animated film, Tim Burton's dark live-action movies, and countless other adaptations. Decide which version you're drawing from before you start assembling your look. The Tim Burton / Johnny Depp Hatter has a very different aesthetic from the animated Disney version.

DIY Elements That Elevate Any Look

A few simple DIY additions can take your costume from good to great:

• Add a "Drink Me" bottle prop (label printable online)
• Carry a small "Eat Me" cake or cookie
• For the Mad Hatter: add various colorful hat pins and a price tag to the hatband
• For the Queen of Hearts: add red and black heart-shaped jewelry

Alice in Wonderland Costume Sizing Guide

Alice costumes are available for every age group:

• Baby/Infant: Our Baby Alice in Wonderland Costume is perfect for little ones in a carrier or stroller — they won't even need to walk through Wonderland
• Toddler & Young Kids (2–8): Simple, durable costumes that can withstand an evening of candy-hunting
• Tweens & Teens: The Teen Alice Costume and Alice Tween Costume hit the sweet spot between kid and adult sizing
• Adults: Our full adult range includes standard and plus sizes — the Women's Plus Size Tea Time Alice Costume is specifically cut for a flattering plus-size fit

Shop Alice in Wonderland Costumes

Ready to fall down the rabbit hole? Whether you're going as Alice, the Mad Hatter, the Queen of Hearts, or an entirely different Wonderland character, we've got you covered. Browse our full Storybook & Fairytale Costumes collection to find your perfect look — complete with accessories, wigs, and everything you need for a truly Wonderlandian Halloween.

Need help finding the right size or the best match for your vision? Explore our full Disney costumes range for even more Wonderland-inspired options across all ages.